January 10, 2025
#002
Unlocking Success with the TOP GUN STUDIO'S Strategy: A Dejavu Case Study
Dejavu’s online masterclass saw rapid conversion growth using the Godfather Funnel strategy.
Highly optimized landing pages and ad campaigns increased sales significantly.
A strategic upsell approach maximized revenue and customer engagement.
Strategy:
Godfather Funnel:
Optimized landing page, targeted ads, upsell at Rs.5499.
Campaign Duration: January to February 2023.
Sales: Rs.125000 generated.
Ad Spend: Rs.45k.
Landing Page Optimization:
Effective value communication:
Low ticket offer: Rs.499.
Upsell: Rs.5499.
Resulted in a significant boost in conversions.
Advertisement Results:
Ad Spend:
Total: Rs.54k over 60 days.
Revenue: Rs.1.88L from all courses.
Meta Ads Manager used for Facebook & Instagram ads.
Key Performance Insights:
Razorpay Payment Gateway Performance:
1st to 4th week data screenshots showcasing revenue growth and upsell success.
A/B testing of pricing strategies in the 4th week.
Conclusion:
Successful Strategy Execution:
With the Godfather Funnel, Dejavu saw rapid conversion increases and significant revenue.
Proof that the right marketing strategy can help businesses, big or small, succeed.
